Launching GQ Bar Berlin: A Blend of Style, Taste, and Culture
Role: Brand Executive
In 2017, as a part of the team at Condé Nast International, I contributed to the successful launch of GQ Bar Berlin. This project, set against the backdrop of Berlin's vibrant culture, was a collective achievement where I played a significant role in branding and digital presence.
My contributions were diverse and impactful. I was responsible for the design of the bar's menu, ensuring it visually complemented the sophisticated atmosphere of the venue. This involved managing the food photography, capturing the essence of each dish to entice and intrigue our patrons. Additionally, I played a critical role in creating the GQ Bar's website, a digital showcase that mirrored the bar's luxurious appeal.
Launching GQ Bar Berlin: A Blend of Style, Taste, and Culture
In the sphere of public relations, I was deeply involved in shaping the launch event. This included developing press materials, liaising with the media, and organizing interviews, all aimed at maximizing exposure. Compiling the guest list, I brought together a diverse mix of influencers, celebrities, and industry insiders, creating a memorable and impactful opening night.
I also played a role in the logistical side of the launch, from creating the invites and organizing the guest list to crafting social media content that built anticipation. Through careful planning and execution, we successfully introduced GQ Bar as a new hotspot in Berlin's vibrant scene, offering an experience that resonated with the city's flair for fashion and nightlife.
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