Branding
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social media
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content production
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Marketing Strategy
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Branding 〰️ social media 〰️ content production 〰️ Marketing Strategy 〰️
redefining chateau de la croix des gardes
As Head of Marketing for Chateau de la Croix des Gardes (2021-2024), I positioned it as a premier estate, driving a fivefold increase in bookings by 2024. My team grew our Instagram presence with consistent monthly gains and secured $500k in earned media, including top-tier features in Architecture Digest, Sotheby’s, and Christie’s. Our innovative marketing strategies culminated in high-profile events at the Festival de Cannes, boosting brand prestige and reach.
Role: Head of Marketing
Creating the brand
Upon joining Chateau de la Croix des Gardes in 2021, after its comprehensive restoration, I was presented with the unique opportunity to sculpt its brand identity from scratch. Teaming up with the renowned Iceberg Marketing Agency in Paris, we embarked on a journey of discovery. Delving deep into the chateau's rich history, we extracted its core essence and merged it with contemporary aesthetics. This fusion of the past and present resulted in a brand identity, values, and visual representation that not only exudes the chateau's innate elegance and luxury but also resonates with our discerning clientele. Our collaborative efforts have breathed new life into this historic gem, making it relevant and sought after in today's market.
Direct Collaborations with the Château's Prestigious Clients
Since initiating Chateau de la Croix des Gardes' presence on Instagram and LinkedIn in 2021, I've cultivated a vibrant community. Our channels now resonate with over 20,000 monthly viewers, and our Instagram celebrates 5,000 organic followers. This digital endeavor has firmly positioned us as a luxury estate leader in the social sphere.
Beyond just managing numbers, I've been hands-on in our content creation at Chateau de la Croix des Gardes. Organizing photoshoots and videoshoots, liaising with contractors, and utilizing my proficiency in Adobe Creative Cloud to design and edit content. My direct involvement and design skills ensured our posts and marketing assets perfectly reflect the estate's elegance and luxury, playing a key role in our online success.
social media & content creation
events & PR
In a team effort, alongside my team and through partnerships with internationally acclaimed brands, we significantly boosted the Château de la Croix des Gardes' presence in the media and online. This collective initiative led to the organization of high-profile events with industry giants like Versace, Keyring, Apple TV, and the globally renowned wedding planner Colin Cowie, among others. Our combined endeavors, particularly showcased during the prestigious Festival de Cannes, captivated over 2500 guests in total. This teamwork not only raised the Château's profile but also secured widespread coverage in top-tier publications such as Vogue, Vanity Fair, Architectural Digest, and more, further solidifying our reputation as a premier event destination.
