One of the highlights of my time as a Public Relations Assistant at Fendi was working on the launch of the Spring/Summer 2015 (SS15) collection. In collaboration with Celebrities Director Ermanno Piraes and Head of PR Elena Possiedi at the Paris office, I played a crucial role in ensuring the success of this highly anticipated collection. My responsibilities included managing press requests, organizing the showroom, monitoring competitors, and analyzing Fendi's editorial results. I was actively involved in coordinating key events, such as the Pressday, which showcased the Men & Women collections. This role required meticulous planning and seamless execution to deliver an exceptional experience for all attendees.