FENDI & AD Interieurs
Role: Public Relations Assistant
During my tenure as a Public Relations Assistant at Fendi, I played a key role in the fifth annual AD Intérieurs show house at the Musée des Arts Décoratifs in Paris. This prestigious event featured a series of rooms combining decorative history and contemporary style, with Fendi Casa taking center stage. The highlight of this project was the collaboration with renowned French architect François Joseph Graf for a Made To Order Capsule Collection. The collection, blending Oriental influence with Roman tradition, was showcased in a pavilion inspired by Chinese artistry. Set amidst vases from the Yuan, Ming, and Qing dynasties, the space elegantly displayed cabinets, sofas, lights, and coffee tables, all crafted from exotic woods, paying homage to the noble materials and luxuriant ornamentation of Chinese cabinet making.
As part of the project team, I managed various tasks including press requests, showroom organization, and competitor monitoring. I also contributed to the successful organization of key events, such as the Pressday for the Men & Women collections and the AD Intérieurs exhibition launch. These efforts culminated in a visually stunning and highly acclaimed exhibit that reinforced Fendi's reputation for innovation and luxury. My role required meticulous attention to detail and effective coordination with designers, architects, and media, ensuring the seamless execution of this high-profile event.