JUlian, the holiday bear.
Role: Trade Marketing Executive
As the Trade Marketing Executive at Linda Farrow, I played an instrumental role in bringing the ‘Holiday Bear’ collection to life, a charity project for the winter holiday season. This initiative began with the creation of Julian, a gilded moneybox bear, in collaboration with Great Ormond Street Hospital. The bear quickly became a hit, selling out rapidly and becoming a beloved fixture in the Linda Farrow collection, now available in platinum, rose gold, and plush versions. The profits from Julian the Bear sales were donated to support ill children and their parents at Great Ormond Street Hospital.
Holiday Store Display
Working closely with both the design and sales teams, I was responsible for the conceptualization and execution of in-store displays and window presentations, particularly during the festive season. A key highlight was the launch of the Christmas window installation at the Linda Farrow flagship store in Mayfair, during the Mount Street Lights celebration in London. The event was a significant success, drawing VIP clients and the general public, and featured a special visit from Dua Lipa, which further elevated the brand's visibility and appeal.
WHOLESALES CLIENTS
Additionally, I assisted the Marketing Director in orchestrating various events for key partners, ensuring a seamless and impactful execution of the campaign. My strategic efforts to enhance sell-through rates at the store level involved devising tailored marketing calendars for wholesale accounts and creating brand ambassadors through digital training programs. These initiatives not only elevated the brand's visibility but also deepened the understanding of Linda Farrow's unique brand narrative, ultimately driving business growth and solidifying the brand's position in the luxury eyewear market.
