Château Summer Club: Creator Collective
Role: Head of Marketing
In a strategic collaboration with my colleague Nathalie Dinulescu and the American Talent Agency Influential, we launched a targeted content creators' campaign at Château de la Croix des Gardes. This initiative carefully selected talents from countries that align with our clientele, inviting them for an exclusive three-day Château experience. Our distinguished guests, pianist Cyrill Ibrahim, songwriter and director Onyi Moss, Italian fashion icon Marco Castelli, Saudi TV host Nada Baeshen, and French photographer Audrey Neracoulis, were immersed in themed dinners and unique activities, all while crafting inspiring content.
The result
The campaign was a resounding success, amassing 18.9 million blended impressions, achieving a 140% overdelivery in impressions. The influencers collectively provided 138 added-value story frames and 8 additional in-feed posts, surpassing our expectations. Importantly, the campaign garnered 100% positive/neutral sentiment, predominantly positive, reflecting the effective alignment with our target audience. The campaign's success offers crucial insights and learnings, underscoring the value of precise talent selection in alignment with client demographics.