〰️
PROJECT MANAGEMENT
〰️
INFLUENCER MARKETING
〰️
SOCIAL MEDIA STRATEGY
〰️
EVENT PLANNING
〰️ PROJECT MANAGEMENT 〰️ INFLUENCER MARKETING 〰️ SOCIAL MEDIA STRATEGY 〰️ EVENT PLANNING
Château Summer Club: Creator Collective
In a strategic collaboration with American talent agency Influential, we launched a targeted content creators' campaign at Château de la Croix des Gardes. This initiative carefully selected talents from countries that align with our clientele, inviting them for an exclusive three-day Château experience. Our distinguished guests, pianist Cyrill Ibrahim, songwriter and director Onyi Moss, Italian fashion icon Marco Castelli, Saudi TV host Nada Baeshen, and French photographer Audrey Neracoulis, were immersed in themed dinners and unique activities, all while crafting inspiring content.
Role: Head of Marketing
Cyrill Ibrahim
Pianist
Netherlands - @cyrillibrahim
France - @audreyinparis
Photographer
Audrey Neracoulis
Marco Castelli
Model, Entrepreneur
Italy - @castellimarco_officiel
UK - @mossonyi
Songwriter, Director
Onyi Moss
Nada Baeshen
TV Host
Saudi Arabia - @nadabaeshen
The campaign was a resounding success, amassing 18.9 million blended impressions, achieving a 140% overdelivery in impressions. The influencers collectively provided 138 added-value story frames and 8 additional in-feed posts, surpassing our expectations. Importantly, the campaign garnered 100% positive/neutral sentiment, predominantly positive, reflecting the effective alignment with our target audience. The campaign's success offers crucial insights and learnings, underscoring the value of precise talent selection in alignment with client demographics.